We invited festivalgoers to sing, dance, and party with us to discover what RBCxMUSIC can do for them and their communities.
Our trailer, studio, and video booth traveled from RBC Echo Beach to events across the country
THE STUDIO
Belt out your favourite song in a karaoke booth that creates video clips of your performance to give you and your friends an unforgettable festival memento
THE SOUNDWAVE
Strut your stuff to the beat in a dynamic light tunnel and show your moves off online using a shareable video creator.
THE LYRIC WALL
Share lyrics that have had an impact on you, and make an impact on others - RBC turned each word written on the wall into a donation to mental health initiatives like Kids Help Phone.
THE X-SQUAD
We sent BAs around the grounds partying with the crowds. If you snapped a photo with one they directed you back to the trailer to collect exclusive prizes.
Giveaways
We gave out a ton of goodies to everyone who engaged with us, from VIP concert experiences to festival essentials and swag.
